If you are a landscape contractor ‘Google Yourself’ and see the search results. In season one of the Landscape Disruptors podcast, Lisa Buyer, author of Social PR Secrets, and LMN CEO Mark Bradley talk about the importance of marketing and awareness of your company’s online presence in the landscaping business. Lisa uses the superpowers of PR, social media, and SEO alongside her own ambition and 20 years of expertise to help small businesses, large companies, and everything in between to attract more clients and increase their profits. She has specific tips for landscape business owners and landscape contractors on actions that will make a huge difference in how clients perceive their business.
Word of Mouth Isn’t Enough for Landscape Disruptors
If you are a local landscape contractor or lawn and landscape business owner, Lisa says word of mouth can be a powerful way to attract customers, but when that potential customer goes to Google your business, there’s a risk of getting undercut by competition with a better online presence. Google yourself (your company name) to see what a customer sees, then listen to the rest of Lisa’s tips for what you should be doing to maximize exposure to clients. Tune in to the full episode on Landscape Disruptors and find out why you should optimize your social media platforms and post regularly, and the first steps you can take to do that, even if you’ve never heard of search engine optimization (SEO) before. If all your landscaping business has is a Facebook page, Lisa has advice for what you can do right now to grow your online presence./p>
“You can dedicate an hour a day, maybe each morning to being active and engaging and posting on one of the channels.”
Local SEO for Landscape Contractors
Intentionally using local keywords in your messaging is important to ensuring the potential lawn and landscape customers around you can find you, but there are simple ways to do it. The power of public relations can sometimes be ignored in the landscaping business, and Lisa shares her tips for ways you can make yourself look like an authority in your sector and get even more exposure just by reaching out locally and being helpful. Using her tips, you can create a crucial position for yourself within your community, which will make you a client’s first choice.
Hiring a Marketing Professional
Is it necessary to hire a marketing professional, Mark Bradley asked. With today’s access and technology, it’s completely possible to market your own landscape business. However, for those looking to bring in a professional, Lisa talks through how to make sure you get the most out of that experience. How can you measure progress? Keeping a baseline and knowing how to ensure the results you see are actually quality will help you make sure your money isn’t going to waste. Listen for more marketing advice from Lisa and discover how you can make your business as successful as it can be.
Landscape Disruptors Topics Discussed With Lisa Buyer and Mark Bradley:
- Ways to improve your online presence
- Local SEO
- Optimizing your social media and website
- How to beat out competition
- How to position yourself as an authority in your community
- What to look for when hiring a professional
