by: Catwoman
Part of a new series of blog posts from the Super Heroes on the LMN Support Team.
Lead Conversion
To wrap up this 3-part series, the implementation of a successful sales and marketing plan wouldn’t be complete without these final 3 steps. It’s critical customer and lead management tool in place to provide your team with a system for overseeing new leads and existing clients. Funnel your database into workable lists. Once again, this relates back to a CRM program, such as LMN’s customer management tool which is embedded within the estimating software. This framework will help ensure that each qualified lead turns into a sale. Your marketing strategy in its entirety relies on upon your ability to effectively convert leads into customers. Manage your leads effectively so that you don’t risk your business objectives.
Technology
Providing your prospects and customers with the ability to utilize innovative technology is a feature of your marketing plan that will create a wonderful interactive environment for exploration. Your website will give your prospects the ability to assess your work without having to get in touch with you. A website is a fundamental piece as the vast majority of consumers will investigating their choices online as phonebook directories have become obsolete. This will likely be prospective customers’ first taste of your work – make it impressive.
It will invaluable to ensure your site has the capacity of capturing email addresses and the location of the general population who visit it. This data will give you the opportunity to market to the visitors. Further to this, consider utilizing “google ads” on your site. This gives content, picture, and video ads on your site that create income on either a per-click or per-impression basis, and can truly be an incredible wellspring of local activity.
E-newsletters are a great way to keep in constant communication with your customers. This resource will keep in your customers and prospects in the loop about promotions and services your business offers. You’ll also be able to send educational material so they have a better understanding your services. In part 2 of this series, we reviewed branding and bundling your services – this can altogether impact your clients’ view of the value you offer. A newsletter can have the same effect. Review the importance of branding by clicking here (insert link to part 2).
There are so many ways you can use technology to your advantage. It can work for you 24 hours per day, 7 days per week, to help your business become more fruitful than you could ever imagine.
Commitment
This last step is crucial to the success of your sales and marketing plan. You likely weren’t expecting that the day-to-day operations of your business would eat up most of your time. Accordingly, the marketing of your business struggles for the attention it needs to thrive. This might be an indication that your business is not using the right frameworks to streamline your operations and free up additional time. Regardless, you need to ensure that you’re taking care of the businesses immediate needs, while also ensuring you’re allocating time to focus on future needs as well.
Sure, you’re no marketing expert – you’re the owner of a landscape business. Unless you have effectively appointed the marketing responsibilities to another person, you have to wear this hat with pride as well. The future success of your business is in your hands.
