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Understanding the Buyer Persona

Buyer personas can mean the difference between a successful sale and a 2nd place finish.

Have you created buyer personas? When you take the time to create a detailed and thoughtful buyer persona, you can customize your sales techniques based on the needs of the customer. Any landscape company can submit a proposal based on services, but if you’re able to propose solutions that solve their biggest headaches, they’re going to remember you. 

Creating a buyer persona is a bit of a balancing act. You don’t want a persona that’s so broad that you can’t identify a narrow set of likely goals and pain points. You also don’t want to create a separate persona for every proposal.

LMN Founder and CEO Mark Bradley has decades of sales experience. In this week’s webinar, he’ll explain how to create and use buying personas to improve your sales process. You’ll learn how to target and vet better customers as well as improve your ability to close. Don’t miss this one!

Watch the Webinar!

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