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Persistence Pays the Bills

Being persistent can really pay off.

Selling is a difficult job. You need to be knowledgeable, upbeat, personable, and trustworthy. And you have to maintain this even in the face of hearing “no” day after day.

Too many salespeople hear the “no” and drop the prospect. Some salespeople hear “no” and take it as a challenge, they push and call and visit and generally become an annoyance to the potential customer. It’s a balancing act, and you need to be persistent in the right way.

Sales is an endurance game. Instead of sell, sell, sell, focus on building a relationship – especially if the prospect has a lot of long-term potential. It can take years for a relationship to turn into revenue. 

In this week’s Mastermind Weekly, Mark Bradley talks about the power of persistence, and how to stop chasing short-term gains at the expense of long-term potential. You can download the webinar to learn more, and be sure to sign up for the next one!

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