Hosted by Mark Bradley
Our friends over at Breakthrough Academy host an excellent podcast called Contractor Evolution. Contractor Evolution is a weekly show that’s essential listening for all landscape business owners. With snow season is coming up, we’ve collected five must-listen episodes that’ll help you get ready for peak efficiency. Subscribe today!
The sun is shining, the trees are green, the temps are hot but we know youâre already thinking and planning for snow season đ. Scroll down to find the perfect podcasts to get your ops, sales, and marketing ready for this winter!
TL:DR, These podcast episodes will teach you the tricks of the trade to operate at peak efficiency this winter.
- âïž The Easy Way To Get More 5-Star ReviewsâŠ
- đ§Ÿ Build A Long Client Waitlist using these 4 sales documents
- đ Contractor SOPS for Overwhelmed Owners
- đ„ 6 Revenue Driving Videos Every Contractor Needs
- đ„ Stop Lighting Money on Fire With Your Digital Marketing with Marc Levesque
- đđŒ Bonus: How to Not Get Screwed By SEO Agencies with Devon Hayes
The Easy Way To Get More 5-Star Google Reviews – Lars Kristensen
Summary: Did you know that 90% of consumers think reviews are more important than any information provided by salespeople? Data has proven time and time again that reviews are more credible than the copy on your website, and most shocking of all⊠imperfection breeds trust. A 4.8-star rating on Google is better than a perfect 5!
Why you need this episode: This episode is a factual and tactical look at how important reviews are for a business today. Having a plan to get more high-quality reviews this snow season will benefit you next year and beyond. Only 13% of small businesses even ask their customers to write a review, and over 75% of those customers would be happy to provide one! This episode spells it out: How many ratings you need to look good, when and how to ask for them, and of course, how to deal with the dreaded 1-star reviews (newsflash: starting a heated battle in the comments for all to see ainât it đ)
Build A Long Client Waitlist Using These 4 Sales Documents – Jamie Overley
Summary: How many times in the last week, month or year have you had the same conversation with a prospect, word for word? What if you could replicate yourself for those conversations? Youâd both save yourself some time AND you could talk to all the potential clients youâre struggling to get to right now. Well, guess what? You can. Kind of. In this episode, Jamie Overley shares 4 pieces of sales collateral that are well worth the investment when it comes to selling more in less time.
Why you need this episode: Jamie Overley knows her stuff when it comes to sales and marketing. She and her husband Ryan own Boulder Landscape and Design, where she credits 4 simple pieces of marketing collateral that any contractor can use to avoid every sales experience becoming a laundry list of FAQâs. Oh, and to prove that her methods work, her company has been booked out over a year for the last 3 years, PLUS they have continued to raise their prices. If youâre ready to make your life easier this year, listen in and borrow Jamieâs strategyâfuture you will thank you.
Contractor SOPs For Overwhelmed Owners – Tom Hughes
Summary: Contracting business owners know that when youâre great at what you do, the work floods in⊠and your operations can turn into a đ©storm. If your business makes you work so hard that you feel claustrophobic⊠this episode will show you the quickest way to tame the chaos and add structure by implementing Standard Operating Procedures (SOPs).
Why you need this episode: This episode is all-killer, no-filler. Tom Hughes doesnât just explain why you need SOPs⊠he gets clear on the HOW. How to build them, how to use them to get more done without working more than you do, and how to make sure your staff use them! You will walk away from this episode with direction and tools to help you avoid the biggest operational mistakes contractors make as you move into snow season.
6 Revenue Driving Videos Every Contractor Needs – Marcus Sheridan
Summary: Two out of every three adults already choose video as their primary information source, and one recent study showed that 96% of consumers look for videos about products and services before buying them. Contractor marketing is no different, so the question is: is your business geared for this? Because this is one mega trend you want to be on the right side of.
Why you need this episode: If you want to shoot some great video content during the snow season this year, nowâs the time to start planning. Marcus Sheridan, the acclaimed communication expert and author, explains why contractors who are video-first are going to rise to the top in the very near future. He not only gives you an outline of the exact videos you should have in your marketing arsenal but also a specific ChatGPT prompt that will generate more video ideas.
Stop Lighting Money on Fire With Your Digital Marketing with Marc Levesque
Summary: If youâve ever wasted money on marketing, this episode of Contractor Evolution is for you. The fact of the matter is that there are a ton of marketing agencies out there that are more than happy to take your money even when they arenât sure they can get you results. This episode will give you the 6 key questions to ask, as well as what you need to do BEFORE you talk to a marketing agency so you see great ROI when you get the ball rolling.
Why you need this episode: While digital marketing is an important part of lead generation for many contractors, it can also be a HUGE money suck if not done with ROI in mind. This episode will help you choose an agency to handle your digital marketing that will actually get you measurable results rather than just big yet meaningless numbers. If youâre ready to outsource your digital marketing this year or are curious if your current agency is up to par, this is a must-listen.
Bonus Episode
How to Not Get Screwed By SEO Agencies with Devon Hayes
Summary: Search Engine Optimization (SEO) for your business can be a thorny ratâs nest full of technical jargon, disappointing results, and shifty marketers whoâll not only underdeliver but hold your website hostage if you ever try to leave. Weâre super lucky to have Devon Hayes of Elevation Marketing on this episode. Her Denver-based digital marketing agency is niched to serve contractors almost exclusively. Over 80% of their client base are contractors, and they do phenomenal work.
Why you need this episode: Chances are, SEO is a crucial part of your snow season strategy. In order to get leads, your customers need to be able to find you online. But, because of the technical nature of SEO, itâs easy for contractors to be taken advantage of by third parties if they donât fully understand what theyâre paying for. This episode has a ton of practical advice, including easy âSEO Layupsâ to boost rankings, 7 questions to ask your SEO person or agency before engaging, and a truth bomb about the dangers of ChatGPT. (FUN FACT: this is one of our most popular marketing-related episodes… so if you’re SEO curious, you’re not alone!)
As you continue your contractor evolution, remember that you donât have to go it alone. The industry-specialized coaches at Breakthrough Academy can give you a hand with shaping your goals⊠and formulating a plan to achieve them.
Weâre not oracles, but we know this much: THIS YEAR will be whatever you make it.
Just because you run a 7-figure business doesnât mean you have to do everything on your own. Find out how Breakthrough Academy can help you.
