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There are a lot of reasons for changing landscaping business names. It could be that the current name no longer reflects what you do, it’s tough for customers to remember it or it’s too similar to the name of one of your competitors. Regardless, if the current name of your business no longer works, consider a change. But, before you do, it’s important to understand how to choose business names for landscaping and how to make the switch.
In this guide, we’ll share insights and know-how on important branding and marketing aspects that go into naming a landscaping business, including brand positioning and target audience, and look at industry trends and your competitive landscape. Then we’ll get into the nitty-gritty process of actually making the switch, from brainstorming to doing your homework on the legal aspects, to introducing your new identity to customers and stakeholders through marketing materials and campaigns.
The Importance of Strong Landscaping Business Names
The name of your landscaping business is a big deal. It sets you apart from your competitors and speaks volumes about who you are and what you offer.
If you have a memorable name, your customers are more likely to turn to you.
According to marketing research, 77% of consumers use brand names instead of saying the names of actual objects or services. For example, it’s far more common to hear someone ask for a band-aid than it is for someone to ask if you have an adhesive bandage!
The same rings true for the landscaping business, so carefully consider different business names for landscaping.
Things to Consider When Choosing Landscaping Business Names
The US Chamber of Commerce published an interesting article to help businesses come up with names that help them to stand out from their competition. You can read the entire article here, but we’ll cut to the chase and share a few key take-ways.
These are things to keep in mind when considering business names for your landscaping company:
- Keep it simple
- Make it memorable
- Ensure that it works when translated to other languages
- Consider whether it’s scalable so it still works as your business grows
- Make sure it accurately represents who you are, what you value and what you offer
- Check that’s it’s available and not already in use
Now dive a bit deeper and think about these marketing aspects of potential new landscaping business names:
Brand Positioning
Brand positioning is what helps make the name of your business stick in the minds of your customers. Basically, it creates associations in customers’ minds to make them think of your brand in a specific way.
Apple is an example of a company that has done this really well. For most people, when they think of Apple, they think of cutting-edge innovation, cool design, and excellent customer experience. And, that’s exactly what Apple wants people to think of when they hear its name.
Think about what you want people to think of when they hear the name of your landscaping business. Is it dependable service? Creative design? Affordable lawn care?
Target Audience
Now consider who you are targeting to buy your services. While you may be tempted to say anyone and everyone is a welcome customer, you need to pinpoint your most likely buyers so that you can clearly understand what they need and how to deliver it.
Marketers like to look at four buckets to help determine who they are going after: Geographic, demographic, psychographic and behavioral. Simply put, it means where do your customers live; what’s their gender, age, marital status and income; why are they looking for landscaping services; and how are they likely to find and connect with a company like yours.
This article will help you determine your target audience and also provide tips for engaging with it through marketing campaigns.
Industry Trends
There are a lot of macroeconomic forces swirling around the landscaping industry. As you’re considering how to identify and differentiate your business, take note of what’s happening and how it will impact your success.
For instance, landscaping companies are dealing with economic uncertainty and a potentially looming recession, challenges around the seasonality of landscaping work (i.e.., what to do in the winter months), and industry-wide labor shortages. All of these factors make it tough for businesses to survive and thrive.
LMN polled hundreds of landscapers to see how they’re handling the challenges and where they see opportunities. Take a look at the survey report for insights and tips that will help you identify your focus areas and make sure they are aligned potential business names for landscaping business.
Competitors
An important part of knowing your target audience and business environment is understanding your competitors and their landscaping business names. Knowing who your competitors are will help you understand why your customers might choose their business over yours and allow you to differentiate so that your company stands out as the top choice.
Consider direct competitors like other landscaping or lawn care companies, as well as indirect competitors, such as big box home improvement stores and hardware shops that equip people to handle landscaping services and maintenance on their own.
Once you have a list of who you are competing with, consider these questions:
- What services do they offer?
- Who is their target market?
- What is their brand positioning?
- How do they price their services?
- What are their strengths and weaknesses?
- How can you best compete?
Steps for Changing Landscaping Business Names
Once you’ve evaluated your competition, surveyed the landscape and fine-tuned your brand positioning and target audience, you’re ready to get to work on finding a new name.
We’ve outlined six steps that will help you get there:
Brainstorm a new name
Deciding on business names for landscaping can be overwhelming since the possibilities are endless. Start by listing descriptions of your services, such as lawn care, mowing, landscape design, dependable service, and then make them unique by adding customizations such as your name, geographic area, or specialty.
In the landscaping industry, these categories of names are popular and effective:
- Catchy phrases
- Inspiring, aspiring names like Brilliant Gardeners or Innovative Lawn Care Specialists
- Green and nature inspired words
- Location based
- Family names
Check trademark/legal requirements
Once you settle on potential new landscaping business names, you need to make sure another business in your state hasn’t already beat you to it.
You can do a quick Google search and then follow up with an LLC name search to make sure your business name is available and not already in use by another business entity in your state. You also need to check with the US Patent and Trademarks Office. These are quick and easy searches and necessary first steps to the naming process.
Update all online and offline materials
Here’s where consistency is key. The why is obvious, but it’s even more important than you may think. According to Forbes, presenting a brand consistently across all platforms can increase revenue by up to 23%.
Get to work replacing your old name with the new and taking advantage of creating new materials to showcase your new identity.
Be sure to update the following:
- Company website
- Email address
- Blog
- Social media accounts
- Community and job boards
- Building signage
- Vehicle and equipment signs and labels
- Uniforms
- Business cards
- Stationery
- Sales material and marketing collateral
Notify customers and stakeholders
Once you’ve made the switch and made sure all your offline and online materials and branding are in sync, it’s time to get the word out.
Send an email or letter to current customers and perspectives on your mailing list, notifying them of the new landscaping business name. You should also post an update on your social media channels and website. Some companies also distribute a press release to local news outlets and post a blog post. These lengthier pieces provide an opportunity to expand on the reasoning behind the name change and help to reinforce brand positioning.
Plan a marketing campaign to promote the re-launch
You might be thinking that your name change work is done. Afterall, you have a business to run—lawn care to provide and equipment to service—who has time for fluff like marketing? But, marketing is essential to getting new landscaping business names out there and establishing and building brand awareness.
A relaunch marketing campaign doesn’t have to be time or budget intensive to be effective. This article outlines the ins and outs of successful marketing and provides tips on maximizing campaign effectiveness. This one goes deeper into mastering promotion on social media.
Maintain brand awareness
Hopefully you’re reaping the benefits of your hard work, enjoying the thrill of a fresh start and the excitement of a growing business.
To continue driving awareness of your new brand, make sure you’re continually updating your materials and news feeds, and referencing the name change when you talk with customers. It’s also important to remind your staff about reinforcing the new name and reflecting your brand positioning whenever representing the company.
Questions? We have Answers.
A good name for a landscaping company is one that is memorable, representative of the services it offers to its target audience, unique from its competitors’ and clear of any trademark or copyright infringements.
The list of business names for landscaping is endless! Some landscape business owners choose service or industry related names like Luxury Landscapers or Paradise Landscape Design, others go for regional names such as Brookline Gardening or Midwest Lawn Care, and some stick with family nomenclature like Rodriguez Brothers’ Landscaping.
Changing landscaping business names is an exciting transition that can bring new life into your business. Now you know what to consider before taking the plunge and how to go about making the change—from determining what it is you want to offer and how you’ll set yourself apart from the competition to choosing a powerful name and actually pulling the trigger and presenting a new identity to the world.
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