Lawn care business organization doesn’t have to be a challenge. Check out our 5 tips on maximizing efficiency that will help you run and grow a successful lawn care business.
Consumers are constantly bombarded with digital information. That means your landscape marketing has to be more effective than ever. Luckily, we’ve got some useful, creative landscaping advertising ideas. Ideas that can help you stand out from the competition and attract more business.
The right advertising for your lawn care business can help you grow. If you invest in a well-developed multichannel ad campaign, you can attract more customers. Most lawn care companies that advertise see a return on their investment in a few months.
Why Run a Landscaping Advertisement Campaign?
The average U.S. household spends up to $500 annually on lawn care and landscaping. And you have to compete for those customers. There are a variety of effective lawn service advertising strategies you can use to get your business noticed – from print ads to video commercials.
Here, we share fresh ideas, examples, and inspiration to help jump-start your next ad campaign. If you’re looking for even more marketing ideas, check out our Effective Lawn Care Marketing Ideas & Strategies in 2023.
How to Create Good Paid Social Media Landscaping Ads
Social media is a great way to reach potential clients – ones already looking for lawn care service. Eye-catching visuals, short copy, and a clear call to action all help you make an impact on people scrolling through their newsfeeds.
Running paid ads along with marketing on your organic social media accounts, lets you target specific people in specific locations with specific interests. You can even target your competitors’ customers on Instagram and target buyers in different ways on Facebook.
You can also start small to test the waters. Both Facebook and Instagram let you set your budget.
Harnessing the Power of Facebook and Instagram for Lawn Care Promotions
On average, people spend about 2 ½ hours on social media every day. That’s a lot of opportunity for your business to get noticed by potential customers! Used properly, paid ads on Facebook and Instagram are powerful tools for promoting lawn care businesses.
Try these ideas for your Instagram and Facebook ads:
- Show side-by-side before-and-after photos of projects you’ve done
- Share testimonials from happy customers
- Incorporate engaging reels or videos of your top services
- Take advantage of targeting abilities
Best Practices for Creating Captivating Social Media Visuals
- Optimize your photos and graphics for the social media platform you’re using — different platforms work best with different file types and sizes
- Keep it simple — use bright colors, minimal text, and attractive fonts
- Include a call to action in your post — tell people what you want them to do, like “Get your lawn in shape now.” or “Save 10% on lawn care this season.”
Not a designer? No worries, an online tool, such as Canva, has tons of free templates you can use to quickly and easily create your ad.
Examples of successful social media lawn care ads
Carousel ads include multiple videos or images in a single ad. They’re perfect for showing off before-and-after images or examples of your most popular services.
Here’s a great example:
Conversion ads (ads that get the viewer to take action), such as the one below, use a visual, keywords, and a call to action to reach the target buyer.
Engaging Videos as Lawn Care Ads for Social Media
Fliers are standard in the lawn care industry, but video commercials can be a game-changer. Video shared on social media lets you showcase your services with dynamic visuals that bring your message to life.
You can create a video right on your phone! And/or use a tool, like Canva or Vidyard, to use a pre-existing template or edit and customize your own video.
The Impact of Video Advertising
Don’t snooze on this marketing opportunity, research shows that video ads on social media channels have a 67% ROI! Video makes it easier to explain complex concepts and show potential customers how you can help them. You can also add an emotional component, which is critical for engaging viewers and making your lawn care business memorable.
Tips for Creating Effective, Attention-Grabbing Video Commercials
To make the most of your video ads, follow these best practices:
- Focus on your story and tell a compelling narrative
- Include one or more lawn care customer testimonials or reviews
- Showcase what benefits customer experience when working with you
- Make it visually appealing by using bright colors and bold prints
- Don’t overthink it; a 30-second video can be super successful.
Examples of Successful Lawn Care Videos
Rock Farm’s Patio video uses music and action to make potential buyers want to have a new patio of their own.
This Joshua Tree Experts video is a great example of showcasing before and after results from proper lawn care and maintenance.
Print Ads for Your Lawn Care Service
Brochures, fliers, postcards, mailers, business cards, and other print materials may let you reach a wider audience for less money. Plus, they can be distributed in strategic locations — even on a prospective customer’s doorstep — to ensure they hit the right person at the right time.
The Appeal of Print Ads for Landscaping Services
Think print fliers are old news? Think again! The return on investment (ROI) on print advertising is still strong, and it can be a great way to bring in new customers. Open rates for direct mail campaigns are 11% higher than email campaigns and generate 10 times more leads. Plus, with proper design, lawn care fliers can provide a tangible reminder of your services that people can keep on their refrigerator door or bulletin board.
Tips for Designing Eye-Catching Print Advertisements
Here are some best practices for creating stunning and memorable print lawn care ads:
- Choose high-quality images and graphics
- Include your logo, business name, contact information, and any relevant keywords or hashtags on your ad
- Incorporate bright colors and a bold font for headlines
- Feature a clear call to action
- Include a promotion, such as percent off, when possible
Not a designer? No worries, an online tool, such as Canva, has tons of free templates you can use to create your flier, postcard, or ad in minutes.
Examples of Memorable Print Ads for the Lawn Care Industry
The best lawn care materials feature an attention-grabbing headline, great content, an memorable visual, customer testimonials, a call to action, and your contact information. Added tip: Try and make your ad 100% error-free!
Combining Advertising Strategies for Maximum Impact
In today’s market, a multichannel marketing approach is more successful than a single-channel effort. A multichannel approach simply means using a combination of different advertising types to reach your target audience.
Try combining print, digital, and video strategies to most effectively reach your target buyer. And look for opportunities to repurpose content from one channel on another to save time and money! For example, use graphics from your print ads in social media posts or snippets of video commercials.
The Power of a Multichannel Approach to Lawn Care Advertising
The primary benefit of advertising on multiple channels is taking advantage of the strengths of each channel, while reducing the weaknesses. For example, print ads can be used to generate brand awareness while social media ads can help convert leads into paying customers.
Marketing across multiple channels might sound like more work but it doesn’t have to be. With the right strategy, you can enjoy greater visibility, more leads, and higher sales. A well-crafted multi-channel campaign will help you grow your lawn care business faster while providing a stronger connection with your customers.
Tailoring Your Landscaping Business Ads to Your Target Buyer
Tailored ads have several advantages over mass-marketing campaigns. They’re more likely to catch the interest of your target customer, they cost less, and you can quickly measure the success of each ad.
Customized landscaping ads are a powerful tool for reaching your target audience. And social media platforms make tailoring ads easy.bnHere’s how to get started:
- Identify your target demographic: Who are you trying to reach?
- Collect data on their age, gender, location, and lawn care needs
- Choose the right platform for your message: Social media is a great way to reach specific people. fliers can be used to target specific service areas
- Use copy that speaks directly to your consumer
Final Thoughts on Lawn Care Ads
By creating effective lawn care advertising, you can ensure that your business stands out in the crowded marketplace. With the right combination of visuals, copy, and calls-to-action you can boost your conversion rate and steadily book more landscaping jobs.
Key Takeaways for Effective Landscaping Advertisements
Effective landscaping advertisements include:
- Compelling visuals or video
- Engaging copy
- A clear calls-to-action
- Multichannel marketing strategies for maximum impact
- A tailored approach to reach the right target buyer
By following these key tips, you can create memorable advertising that makes it easy for potential customers to find your business and choose you over the competition!
And don’t forget a smart lawn care business management tool, so you can easily handle all the added business your ads bring in.
LMN and Your Lawn Care Business Success
With LMN’s premier lawn care business management solution gives you a single place to manage customer contacts, estimate projects, manage your budget, cost out jobs, and more. With LMN, as your advertising succeeds, you have everything you need to handle your growing customer list.
See LMN in action.
