When you meet with a potential customer, you’re there to make a sale – not make a friend.
But that doesn’t mean the exchange has to be cold. After all, your role as a salesperson is to help solve your customer’s problem. And a customer is much more likely to buy from you if they trust you. So it’s important to build rapport and a trusting relationship so you can improve the buyer’s confidence.
When you build up buyer confidence, customers are less likely to hesitate or focus on the price and much more likely to agree to investing in better materials and more service. They’re more likely to recommend you to their friends and family and become a repeat customer.
This week, LMN Founder and CEO Mark Bradley broke down strategies to build up buyer confidence. You’ll learn how to build rapport, sell more profitable work, and create long-term customers.
Watch the Webinar!