5 Reasons You Should Be Offering Your Customers Financing

5 Reasons You Should Be Offering Your Customers Financing For Their Dream Project

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Updated: August 17, 2022

Completely free to you, offering financing to your customers gives them a choice to make their dream landscaping project a reality.

1. Close Larger Projects With Consumer Financing

Sticker shock is a common symptom with homeowners, often underestimating the scope of work and overestimating their budgets capabilities.

If homeowners can’t afford the project, they will scale it back or choose to tackle it in more financially manageable stages.

Quickly offering your customers financing gives them the option to get what they want and reduces any sticker shock – letting your customers focus on building their dream property.

2. Keep Your Customers Happy With Flexible Payment Options

Offer your customers financing options that are flexible enough to meet their growing needs. With terms up to 12 years, optional payment deferral and no early pay-off penalty, homeowners can take advantage of flexible terms and payments.

Your customers will be happy to know they can choose from several trusted vendors with offers to financing their project.

3. Boost Your Sales by Offering Clients Monthly Payment Options

Often a homeowner’s wish list will exceed their budgets capabilities.

By offering financing options with affordable monthly payments your customers can check every item off their dream wish list.

Bigger pool? Go for it. The automated sprinkler system they always wanted? Absolutely! Outdoor kitchen? Yes Please.

4. Increase Your Closing Rate Without Spending a Penny

Contractors who offer their customers consumer financing see close rates increase up to 18% and job sizes increase up to 30%. No cost to you.

Homeowners get more of what they want, you win more jobs. It’s that simple.

5. Grow Your Business With Happy Customers

When your customers get what they want, you can focus on quality that doesn’t cut corners.

According to Nielsen, 92% of people trust recommendations from friends and family over any other type of advertising.

Your customers need to be saying good things about your business. When you have the financial tools to help them realize their dream landscape, your customers become powerful marketers for your business.

With the right payment option, matching your skills to their wish list is a recipe for success.

If you have a well-established company with five-star reviews and a lot of repeat and referral business you may be able to charge more for your work. In addition, offering affordable financing options can make customers less focused on the total cost. Providing customers a way to pay for your services can also reduce the chance of them shopping around for estimates. If you can provide the service they need and they want you to do the work and you have a payment option that works for them, it’s likely they will just say yes to your estimate.