Turnover isn’t just a hassle—it’s a barrier to growth, stability, and profit. That’s why Greenius hosted a webinar tackling one of the industry’s most pressing challenges: how to build a team that stays.
In “Stop the Turnover Cycle: A Modern Strategy for Your Landscape Team,” landscape business coach Jeffrey Scott, founder of Jeffrey Scott Consulting, joined forces with Katie Magoon, HR expert and founder of People Solutions Center, and Matt Crinklaw, Executive Vice President of Greenius. Together, they shared powerful strategies to help landscape companies move from reactive hiring to intentional people development.
Watch the full webinar here:
Here’s our recap of the most important takeaways—and the practical steps you can take to turn crew turnover into crew loyalty.
Key Insights & Highlights
1. Build Clear Career Paths
Workers today crave structure, advancement, and purpose. Companies retain more when they can answer: Where am I, and where am I going? A defined path from entry-level to crew leadership makes progress tangible.
2. Adopt a Leadership Mindset: Grow People, Don’t Just Manage Labor
Katie and Jeffrey emphasized a shift away from viewing team members as tasks to check off. Instead, invest in people with consistent training, feedback, and coaching—turn laborers into long-term contributors. As Jeffrey Scott noted, “Sometimes you have to slow down in order to go fast. And that means you have to take time during the season to make this happen.”
3. Onboard Faster and Smarter
Early turnover often happens within the first few weeks. Accelerate onboarding using structured training routines with Greenius (videos, checklists, tailgate talks), integrated tracking, and bilingual access for field crews. Better onboarding = higher retention.
4. Develop Talent From Within
Promote internal advancement. Pair apprenticeships with stretch assignments, shadowing, and field leadership opportunities. Growing employees internally fosters loyalty and builds resilience in leadership pipelines. As an example of fostering internal talent, the webinar highlighted how some contractors have “skill Saturdays” where they survey employees on desired skills, then offer paid, optional training, even opening it up to other landscapers in the area.
5. Use Tech to Scale People Development
Greenius automates onboarding and training tracking so managers spend less time chasing completion and more time coaching. Integration with the LMN Crew app means proof of training is built into daily workflows.
Action Items for Landscape Owners
| Priority | Action Item | Description |
| High | Design clear careers paths | Map roles from laborer → lead → supervisor. Define expectations for each stage. |
| High | Audit your onboarding process | Use structured, consistent materials (e.g. Greenius training) to align expectations from day one. |
| Medium | Implement leader training | Coach frontline supervisors to mentor and develop, not just assign tasks. |
| Medium | Promote from within | Tap existing talent for stretch roles to build loyalty and motivate others. |
| Low | Track outcomes and feedback | Use crew surveys to capture sentiment and adapt your programs proactively. |
Webinar Screenshot: Career Pathway Mapping
Why This Matters to Your Bottom Line
- Cutting turnover reduces recruitment, onboarding, and re-training costs.
- Growing leadership internally builds consistency—and saves you from scrambling when people leave.
- A structured, tech-enabled system like LMN + Greenius delivers scalable training and tracking without added admin burden.
Almost half of businesses in the industry lose team members due to lack of internal growth opportunities. Clear career paths and meaningful onboarding differentiate employers in a competitive labor market.
Final Thoughts
This discussion held up a mirror to today’s workforce reality: people want to belong and grow—not just clock in. Landscape companies that commit to structured onboarding, internal mobility, and leadership development can break the turnover cycle for good.
Ready to stop the turnover cycle and build a more loyal, skilled team? Learn how Greenius can transform your people development strategy!
