Hosted by:

Mark Bradley with Special Guest Alex Cadieaux, Director B2B Marketing – Techo-Bloc

Overview:

The market for outdoor living spaces has changed in the last 12-18 months resulting in a handful of new challenges that, if not addressed, will stifle your company’s growth. One such challenge is the scope and type of projects that homeowners are looking to invest in has changed. Smaller backyard transformations are currently on pause in many parts of the country, but the higher-end projects continue to be in strong demand. That said, no one is writing you a blank check. Your business needs to provide exceptional value and to do that, you need to understand how to capitalize on a few ongoing trends:

• Search volume for pools has increased nearly 50% in the last 5 years.
• Outdoor kitchens have nearly doubled in that same statistic since 2018.
• Searches for landscape designers or architects have increased 20%.

We’re going to use these recent trends combined with some time-saving construction approaches to define how design-build companies can deliver more value, win more bids, and grow their bottom line sustainably.