Landscape business owners didn’t get into the industry to figure out how to do marketing or advertising for their business. The idea of pausing work to snap a few photos sounds like a waste of time, but those photos can lift some heavy weight when it comes to creating sales for future landscaping jobs. Instagram photos for landscapers will serve the same function as menu items at a restaurant. Potential customers want to know if your landscaping services look good and if they want to hire your company.
We’ll check out some tips and tricks on how to use Instagram for marketing your landscaping business. But first, consider these stats if you’re trying to decide on if you want to use Instagram to reach and engage with your landscape customers and prospects. Don’t worry, you don’t have to pretend like you’re a marketing agency to do some light social media for your landscape business.
Stats on Marketing for Landscapers:
Marketing has long evolved from purchasing ad space in the Yellow Pages, handing out business cards, and radio skits or jingles. Landscape business owners have the power to shape the digital landscape through marketing efforts on social media and ensuring their business is searchable on Google. Landscaping businesses won’t have to chase sales leads if those leads are finding businesses by googling “landscape businesses near me” or “#landscapehouston” (assuming you live in Houston).
The beauty of social media is the immediacy of posting your most recent jobs or memories from past work. Your landscaping business can use Instagram to create a photo and video catalog or portfolio of past work, or adopt it as a means of displaying your personality and why customers should hire you to fulfill their dream home project.
Landscaper Pro Tip for Instagram: Make sure you are set up with an Instagram Business account versus a personal account. Using an Instagram business account will give you insights (social post analytics) and also give your customers more information about your landscape business. Instagram business accounts can add a website link in the bio or use other functions Instagram provides businesses.
Whether you are a newbie to Instagram or a sponsored influencer, here are some other pro tips to grow your landscape business using Instagram marketing.
Hashtags look tacky but they are a fantastic tool for creating a community on Instagram. Hashtags are important to your landscaping business’ Instagram account as you can establish yourself as a landscaping leader for your specific local service area. Being specific for your target audience will help you attract the right crowd and using relevant hashtags can help you grow your followers on Instagram.
Think of hashtags like casting a net. You can get hyperspecific by using a combination of your Green Industry service (landscaping, lawn care, design/build, etc) and location or you can use a general hashtag that would likely get a global audience. It’s the difference of using #landscapingarizona and #landscaping. More people will look at #landscaping for landscape project inspiration, but potential customers in Arizona will be looking at #landscapingarizona to find a landscape business to work on their dream project.
Do not use too many hashtags in your social media posts. Instagram will only recognize up to 30 hashtags, and anything more than that will prompt you to delete some so that it’ll post. You also run the risk of upsetting the almighty algorithm, so Instagram could decide to hide your post for spam. There’s also a high risk of annoying your follower base, so use your best judgment.
Do not #hashtaglikethis #becausenoonewillbesearchingfor #thesehashtags #soyoushouldjust #keepitsimple. The idea is to get discovered through these hashtags, not come up with nonsense that’ll damage your online reputation. Keep it relevant and keep it searchable.
Good landscaping hashtags: #landscaping, #landscaper, #landscapinglife, #landscapearchitecture #landscapeconstruction, #landscapecontractor, #skilledtrades
Good lawn care hashtags: #lawncare, #lawnmaintenance, #lawn, #lawnmowing, #lawnmower, #lawnservice, #lawncarelife, #lawngoals
Every successful Instagram account posts consistently and interacts with their social following. The ideal Instagram frequency is 1 post a day, or 2-3 posts in a week at worst. The aim of the game is to make sure eyes are always on your Instagram posts, and that your followers are engaging with your posts. Engagements are always good, and those can be comments, likes, and shares. Even if they’re negative comments about your landscaping business, use that as an opportunity to address the criticism and spin it towards a positive interaction. All press is good press.
Being a landscaper, you can snap many photos or videos of your projects or even in progress shots. This is important to not only show off your behind the scenes work but to show your customers the results you deliver.
Landscapers are constantly grinding jobs out and it may seem like a waste of time to stop to take a photo, but consider this part of your marketing efforts. These photos or videos highlight the positive work your landscaping or lawn care business provides to customers. Snapping a photo and posting with a click of a button can take a short amount of time as well as be very effective for the growth of your business!
Communication is key. Being active on your social media account gives a voice to your brand. Knowing your customers have a way to communicate, ask questions, and share their thoughts is a great way to connect. Engaging with other accounts is also a great way to grow a following. Also remember to have fun!
Being on the go can be tough, and having to worry about posting an Instagram can be a painless additive to your day. Marketing pros recommend keeping your caption short and to the point (then adding your hashtags, of course) is the way to go!
You don’t need to take the time to construct a lengthy paragraph of a caption with your photos, a short caption is effective. If you have the creativity for it, have fun with writing captions for your landscape business. There are way too many puns or jokes for landscapers to pull from, or you can take the time to show pride and give a quick description of your process. Captions are a little story that give another layer of context to a photo or video on Instagram.
There are many options to post content on Instagram. It’s no longer as clear cut as posting a photo, slapping a filter on it, and calling it a day. Instagram users have to decide how they want the content to be viewed.
Instagram posts are your standard posts that live on your followers feed. Try not to post too often as it could annoy your followers. If you have issues posting a lot, upload photos or videos as Instagram Stories. Users need to click on your Stories to view them, unlike posts or Reels, so it’s less invasive. Finally, Instagram Reels tend to cater to larger audiences with likewise interest. While it’s a great execution to gain followers, they tend to be more global and might not result in being future customers.
Adding your location or a hashtag on stories will show your audience where you can provide landscaping services. If you are a local Orlando landscaper, for example, this can help you drive customers in the area.
An effective way to reach new customers and bring in more business is by using Instagram to promote promos and/or giveaways. For example, you could encourage your followers to tag their friends in the comments in order to win something like a free mow and trim. This can help new people find your account and follow your business.
Instagram has a few analytic insights that landscape business owners should know when running their accounts. The three main Instagram and overall social media analytics are: Accounts Reached/Impressions, Accounts Engaged (Likes, Comments, Shares, Saves), and Followers.
Paying attention to analytics can help you track your following, engagement, and forecast growth of your account. Applying these tips and tricks will give worthwhile outcomes to your landscaping business goals for sales and help spread word of mouth. Make sure to engage, stay active, and utilize all of Instagram's helpful features!
If you found this helpful, be sure to check out our blog on How To Use Tiktok To Promote Your Landscape Business. Also, book a demo with the LMN Team to learn how you can streamline and optimize your landscape or lawn care business functions. Using LMN can save your landscaping business 27 hours a month on invoicing alone, and has solutions for making estimating, scheduling, and managing your customer contacts less of a time sink.
Marketing is part of having a landscape business, and it isn’t difficult to take on social media to highlight your work. Check out our Instagram marketing tips for landscape business owners.