What does estimating, time tracking, invoicing and Instagram marketing have in common? Landscape business owners can run these business processes from the palm of their hand using a mobile device, social media apps, and LMN’s business management software. If you are trying to decide which social media channel to use to reach and engage with your landscape customers and prospects consider these stats.
Stats on Marketing for Landscapers:
With 2020 putting landscape customers more stuck at home than ever, now is the time to utilize Instagram’s marketing features to showcase your landscape business on the go and update customers in real-time.
“Instagram is like the new website for many small business owners,” said Lisa Buyer, author of Social PR Secrets and social media expert. “You can easily update content and stay engaged with images and video.”
If you are just getting started, check out Instagram’s business blog and learn everything you need to know about getting your profile set up and optimized.
Landscape Pro Tip for Instagram: Make sure you are set up with an Instagram Business account versus a personal account. Using an Instagram business account will give you insights and also give your customers more information about your landscape business.
Whether you are a newbie to the gram or a sponsored influencer, here are some pro tips to grow your landscape business using Instagram marketing.
Hashtags, people love them or hate them. Did you know they are super important to your business Instagram account? Using relevant hashtags can help you grow your followers on Instagram. Being specific for your target audience will help you attract the right crowd!
Instagram make sure to include your #hashtags in your caption, and not your comments!
Making an Instagram account is step one. Now what? Being consistent and posting photos is important to maintain a following and to have a successful account. It is important to post multiple times a week, or if you have enough content, multiple times a day. Doing this will help you get more exposure and work in favor of Instagram’s always-changing algorithm looking for activity and engagement from users.
Being a landscaper, you can snap many visuals of your projects or even in progress shots. This is important to not only show off your behind the scenes work but to show your customers the results you deliver. Being busy, it may sound like way too much to post that often. However, snapping a photo and posting with a click of a button can take a short amount of time as well as be very effective for the growth of your business!
Leaving early and coming in late is a day in the life of a landscape entrepreneur which means scheduling Instagram posts ahead of time might be a consideration. If this is the case, there are third-party apps to help you plan, schedule, and track engagement as well as create content on the go. Some of The Buyer Group’s favorite’s include:
Communication is key. Being active on your social media account gives a voice to your brand. Knowing your customers have a way to communicate, ask questions, and share their thoughts is a great way to connect. Engaging with other accounts is also a great way to grow a following.
Being on the go can be tough, and having to worry about posting an Instagram can be a painless additive to your day. Marketing pros recommend keeping your caption short and to the point (then adding your hashtags, of course) is the way to go!
You don’t need to take the time to construct a lengthy paragraph of a caption with your photos, a short caption is effective.
There are a few tips and tricks every smart lawn and landscape should follow to thrive in the Instagram marketing world. Taking advantage of the features on the app can be an important aspect in optimizing your profile.
Instagram Stories are a great way for real-time marketing and connect with more people. According to Lisa Buyer, you can give your brand more visibility with stories. By adding your location or a hashtag, your audience will be able to see stories near a physical location. If you are a local Orlando landscaper, for example, this can help you drive customers in the area.
An effective way to reach new customers and bring in more business is by using Instagram to promote promos and/or giveaways. For example, you could encourage your followers to tag their friends in the comments in order to win something like a free mow and trim. This can help new people find your account and follow your business.
Instagram has an analytics feature that you can use straight from their app! Paying attention to this can help you track your following, engagement, and much more. Applying these tips and tricks will give worthwhile outcomes to your landscaping business. Make sure to engage, stay active, and utilize all of Instagram's helpful features!