Before COVID-19 arrived in North America, landscape business professionals from coast to coast were wrestling with team engagement issues. Time and time again, it's the number one issue I hear about when coaching business owners and speaking at conferences. Add into this mix, the confusion that COVID-19 has blanketed on top of our spring season. It's overwhelming to many business owners, who are having a hard time figuring out a new plan, that then changes every week.
There are varying degrees of limitations, exclusions and mitigation measures depending on where you live and work, which have our industry scrambling to adjust and re-adjust budgets and plans for the year.
In the hardest pandemic-hit regions, NO ONE can work in landscaping. No one saw that coming months ago. And no one planned for it. So here we all are, trying to remain hopeful, needing to focus forward by remaining nimble and adaptive.
The priorities of leadership teams have changed overnight. Shifting from full-on production to (in some cases) no production and the entire team laid off. And for those who either can or choose to send teams out to work are scrambling to create policies and procedures to keep staff, customers and the public safe from COVID-19.
Cash flow forecasts have never been more valuable or important — and have never changed so quickly. Deferring payments where ever possible to preserve cash has become of critical importance. Communicating with Clients, Staff, Suppliers, Creditors and Sub-Trades has to be more proactive and candid than ever before.
Keep your landscape crew and support staff ‘warm' on the sidelines and ready to go!
The strategies vary from company to company and region to region — and must include putting steady and meaningful communication to your team members as a priority until things get back to normal. To help focus your thinking, start with the end in mind. If your business is on pause at the moment, consider what you can start to do and learn to better equip yourself to reach the best outcomes.
Here are a couple of questions for you to answer:
Together with your team and association peers, we will all get through this era intact and more resilient! Onwards!