“These kids today don’t know what a hard day’s work is,” says nearly every 50+ year old since the dawn of time. Today’s generation, however, is arguably in a class of its own. Now the largest generation in the workforce, millennials have been raised with (& on) technology and are shaking things up in workplaces everywhere.
For better or worse, millennials will form the majority of your landscape crew labor and you and your foremen will need to learn how to manage and motivate them to get the results you want.
Wishing for the old days and complaining that this generation doesn’t work as hard as you did won’t change a thing. Instead, implement the following best practices to avoid frustration and maximize your millennial workforce.
The Baby Boomer generation generally believes that going the extra mile and putting in long hours is the way to climb the career ladder. Millennials, however, aren’t generally motivated by ladders or titles and simply work so they can have fun on their time off.
This generation strives for work/life balance so if you expect long hours, weekend work and hard labor, be straight up. Start off on the right foot by setting clear expectations with these 5Ws:
Whether you’re hiring seasonal snow removal employees or landscape designers, outline their job role expectations and your responsibilities as an employer clearly– in writing, and have them agree before they sign on the dotted line. If you misrepresent the job before they start or fail to provide complete information, don’t be surprised when they get frustrated and under-perform until they quit or you terminate them.
If your employee is expected on-site at a design-build job at 9 a.m., they should be there. No excuses.
Today’s younger generation may be used to Mom and Dad driving them to school when they’ve slept in, swooping in with excuses for missed assignments and perhaps making a few calls to the teacher regarding a bad grade. Unfortunately, a boss is a poor substitute for a doting parent. It should be made very clear that a pink slip (not a note from Mom) is what happens when there’s a consistent failure to respect the rules at work.
Having clearly outlined policies and procedures regarding everything from working hours and safety protocols to work uniforms and proper documentation is critical to your business. But these rules are useless unless they’re consistently enforced so make sure your foremen are on board.
Gone are the days of the ‘mindless laborer’ who clocks in and out, keeps to himself and does what he’s told. Young workers today want goals, a clear path forward and regular feedback on job performance and/or progress towards their goals.
Having grown up playing video games – where every screen has a goal, a score, and a way to advance (‘level up’), it’s no wonder millennials crave clarity, credit and rewards.
Millennials need to know they’re on the right path and understand the objectives along the way. Instituting a consistent meeting schedule will be critical in order to establish trust, build relationships and ultimately, improve overall productivity.
Here’s how you can give your team members what they want and get what you need:
Pro Tip: Learn more about how to set goals for staff and company success in A Landscaper’s Guide to Attracting & Keeping the Best People.
Be quick to pull the trigger on those that are hurting, rather than helping, your company’s productivity. Their negative attitudes and sub-par work ethic will infect the rest of your company.
Younger workers will resent the fact that under-performers are rewarded just about the same as high performers and there’s a good chance they will lower their standards because, ‘what’s the point?’. Sooner or later, the lowest level of performance will become your company standard while you shake your head saying, “It’s so hard to find good people these days.”
You’ve no doubt worked hard to create a positive company culture–one where employees enjoy coming to work every day. When you make the protection of that culture a priority by quickly dismissing workers that threaten it, you’re earning the trust and loyalty of your best landscape business workers. Plus, you’re working to build and sustain an environment that attracts and retains top talent.
“I’ll never understand these kids today.” Managing a millennial workforce may seem completely alien but by following the best practices outlined above, you’ll build bridges that meet their needs while maximizing your company’s productivity. And at the end of the day, you’ll realize that the younger generation isn’t all that bad after all…once you get to know them.
April 2: Presented by – Mark Bradley
Many contractors share the same struggle: attracting and keeping talent. This Spring, your greatest battle against competitors may not be landing jobs but securing talent. Join Mark Bradley, CEO of LMN, as he shares his proven practices to attract, hire and retain the best talent for the upcoming season and beyond.
Mark Bradley CEO of LMN
Mark Bradley founded award-winning TBG Landscape out of his backyard 18 years ago and grew the company into one of the Top 100 landscape contractors in North America. In 2009, Mark established LMN, now the industry’s most popular business management software for landscapers. He is a highly sought-after speaker, sharing invaluable knowledge on best practices at industry events worldwide. Mark is a Member-Preferred Coach and Consultant with Landscape Ontario Horticultural Trades Association, a Preferred Speaker with the National Association of Landscape Professionals (NALP) as well as an Advisor and Preferred Speaker for the Snow and Ice Management Association (SIMA).
Wishing you every success in hiring the right people for your business,
Mark Bradley is the CEO of LMN. Dedicated to transforming talented landscapers into profitable business owners, LMN provides the business management software and training owners need to grow. To learn more about how you can start transforming your business, FREE, with the LMN software platform, visit www.golmn.com.Interested in attending an LMN workshop? Visit golmn.com/workshops/ to register for a workshop near you.
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